I have something to confess and to my credit or to afford myself some measure of immunity I have to claim ignorance as a partial excuse. For today I found out that my oral hygiene routine was amiss. I have been misled or you can say misinformed about the proper way to care for my teeth and mouth. For all of these years I’ve been led to believe that brushing my teeth and flossing were the key to oral health. Little did I know but brushing and flossing only gets about 25% of the bad stuff off of your teeth. That means that you have 75% of left over bad germs lingering in your mouth. Things like bacteria that can harm your teeth and lead to plaque and gingivitis, not to mention all of that bad breath. Let’s just say that during the next visit to my dentist office he is going to have some explaining to do. LOL
Fortunately for me yesterday I had an opportunity to visit the LISTERINE® Lab in New Jersey to get some up to date oral hygiene education and to learn about the efficacy of their products.
Note: I was invited to the LISTERINE® Antiseptic Mouthwash sponsored event as a media, to learn about the importance of twice-daily swishing of mouthwash and excite my readers about the new LISTERINE® BRING OUT THE BOLD™ consumer campaign. All opinions are mine.
I had the opportunity to meet dentist Dr. Lee Gause from Smile Design Manhattan. According to Dr. Gause, “We are experiencing a dental crisis in this country.” He went on to share that 50% of us currently have gingivitis and that 100% of us will have it at some time in our lives. Dr. Gause recommended that in addition to brushing our teeth and flossing that you also rinse twice daily with a product like LISTERINE ® Antiseptic Mouthwash.
The good news is that the dental crisis in this country can be addressed in just 5-7 minutes per day. Using a product like LISTERINE ® twice daily can dramatically reduce those nasty bacteria and germs that are hanging out in your mouth. Now that is a pretty bold claim to make but the people at the LISTERINE® Lab have been studying mouth bacteria for years and have the data to back up their claims.
After meeting with Dr. Gause we were then given a tour of the lab by scientist Tara Fourre. She explained to us how they spend and extensive amount of time studying mouth bacteria and finding the best ways to combat them. We were given a tour of the lab and shown various methods they use to measure and visualize the amounts of bacteria and plaque that grow on our teeth.
Of particular interest were the virtual reality goggles that allowed for an on tooth experience. I was able to view the surface of our teeth from a microscopic perspective. I felt really tiny like I was surrounded my green hills and mountains. I was told that all the green was the bacteria and plaque that sits on the surface of our teeth. Tara then took us into an area where they grow mouth germs; you know that ones that cause bad breathe. Let’s just say that was smell that I will never forget. I have to admit it was really interesting to see all of the work that goes into studying mouth germs and how they can be stopped.
We learned that LISTERINE® is pretty effective at killing those bad mouth germs. We also learned some interesting statistics about people that use LISTERINE®.
Did you know that LISTERINE® users are more likely to do bold things? For example LISTERINE® users are 10X more likely to want to hitchhike across the country. They are also 31% more likely to ride a motorcycle and more likely to sing opera. Those are some pretty amazing statistics.
I guess that is why the folks at LISTERINE® have launched their BRING OUT THE BOLD™ consumer campaign. They want to let everyone know that LISTERINE® users are more likely to have a BOLD attitude as well as a healthy mouth. Now wanting to be bolder in your life shouldn’t be the only reason you want to use a mouthwash. I learned that having a healthy mouth is so important to the health of your teeth. I guess if it helps BRING OUT THE BOLD in my life than more power to me.
Try LISTERINE® for yourself and do your own study if you’re more likely to do BOLD things like if you’re more likely try the spiciest item on the menu, book a trip and leave the same day or jump out of the airplane. Visit here for more information: www.listerine.com/bringoutthebold
Giveaway: One of TheBigAppleMama readers will win this LISTERINE® branded swag that I picked up at the event. (Or $10 Target Gift card – your choice)
Updated: Contest ended. The winner is Tiffany Simonini. Congratulations!
Fine print: One lucky winner will be Randomly selected and emailed. The winner will have 48 hours to claim their prize or the new winner will be selected. Contest ends on May 5th 2016 at midnight EST. Winner will be selected and displayed here by May 6th. The prize ( Listerine swag as pictured below or $10 Target Gift card, winners choice) will be fulfilled by me, Irina, of The Big Apple Mama Blog. Good luck!
Do you use LISTERINE®? Have you done anything BOLD in your life? Drop me a line a tell me what do you think about LISTERINE®
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