Today I was honored to be invited to Hunt and Fish NYC for a very special breakfast event with Hugh Jackman and Pure Sun Defense, hosted by The Moms.
Hugh was not promoting his Wolverine movie, but instead to be able to talk to him about his skin cancer and his own life, was truly an honor for me.
Hugh shared about his skin cancer story. A little while ago, when someone from his crew noticed a small bloody dot on his nose. He said it was probably nothing and most likely from the fight on the film set. Later that day his wife noticed it too and advised that he should have it checked. She kept on insisting. Did you have it checked? The following day Hugh went to see a doctor and heck yeah, that was a case of a skin cancer. Hugh successfully had it removed and ever since wants families to take sun protection more seriously. To meet this goal Hugh has launched a new line of children’s sun protection products called Pure Sun Defense.
According to studies, 1 in 3 Australians and 1 in 5 Americans will develop a skin cancer. According to Hugh and his new company, what is #1 reason people don’t wear the sun screen? The cost of the product. Many sun screen products are over $10 and some are priced from $15 to $25 and maybe even higher.
Pure Sun Defense has an opportunity to find a loyal audience in the sunscreen market: most of the leading sun protection brands have limited products designed for children and no single brand is marketing specifically to children ages 3-14, the demographic that is actually driving category growth and awareness.
Studies also show children under the age of 10 who don’t apply sunscreen are 50% more likely to develop skin cancer as adults, versus children who do.
Pure Sun Defense products, developed to appeal to kids through product quality and relevant packaging, are all:
- Broad Spectrum SPF 50 UVA/UBA protection and water resistant
- PABA free, fragrance free and hypoallergenic
- Tested by dermatologists, pediatricians, made for sensitive skin
- Made in the USA
- Available for only $5.98 at Target and Walmart. The sunscreen spray is 6oz. and the lotion is 8oz.
Do you wear sunscreen? Why or why not? Do your kids wear the sunscreen?
“It doesn’t matter what your skin color is…we are all susceptible to skin cancer,” Hugh said. He spoke passionately about ways in which the number of skin cancer cases can be decreased. One is by simply wearing sunscreen on a daily basis and reapplying throughout the day.
I received the goody bag filled with Pure Sun Defense sunscreens and the special beach canvas tote. Now I would like to pay forward to and would love to have one of my readers to win this goody bag and hopefully share the goodies inside the bag and to spread the word about Pure Sun Defense.
Included is the bag and 3 sprays, two lotions
The winner is
To Enter, Please allow for the Rafflecopter form below to load and fill out at least 1 entry to be in with a chances to win
Giveaway open to U.S. residents only. (We are unable to ship to winners outside the U.S.) Enter now through 6/04. 18+ years old. Winner will be chosen randomly by 6/06 and be notified by email. The winner has 48 hours to respond, or a new winner will be chosen, and so on and so forth.
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